21 Sep Bailey44 opens a Bloomingdale’s Shop-in-Shop & Booth at Coterie
KPA debuted a 700 SF shop-in-shop for Bailey44 at the Bloomingdale’s flagship on 59th Street in New York City. A crucial next step for the contemporary brand’s expansion plans, the shop-in-shop channels the aesthetic of a sleek and modern (yet warm) residential interior and features design elements like unfinished wood and metal fixtures and a neutral color palette. Similarly, the KPA designed booth at Coterie in the Javits Center featured a textured brick-printed exterior facade with large glass windows. The interiors reflected the same design as the Bloomingdale’s shop-in-shop and at both locations, Bastille Flowers were invited to share the retail footprint. KPA and Bailey44 will open the brand’s first stand alone brick & mortar store at Lido Marina Village in Newport Beach later this year. We’ll keep you updated on all the developments, of course.