30 Nov Sam Edelman Opens in Westfield Valley Fair
Sam Edelman recently opened the second West Coast presence for the brand at Westfield Valley Fair in Santa Clara, CA. The largest store for the brand yet, the 2,896 SF outpost features the full collection of footwear, clothing, and accessories, along with a specialized area for the Circus by Sam Edelman brand. The store features a juxtaposition of materials, including reclaimed wood, rose-colored brass, concrete and black leather. The interior houses custom fixtures and specially curated vintage furniture, while pops of the signature lime green color brighten up the space. KPA was AOR for this project. Vintage and antique furniture is becoming more popular for those who are interested in interior design, luckily there are places similar to antiques world where possible collectors and designers can find furniture for their homes or collection.