Los Angeles, California
1,850 SF
April 2013
The first West Coast location and second brick and mortar presence, the Halston Heritage boutique in Los Angeles is a revival of the iconic American brand after the passing of the designer in 1990. The glass exterior prominently features a redesigned “H within an H” logo that is based on the original. Mannequins are lined up on opposite sides of the entrance, beckoning shoppers inward. The interior of the store is inspired by Halston’s famed New York City apartment and features a warm, neutral color palette, wood fixtures displaying merchandise, and a floating staircase for the brand’s footwear collection.