The global flagship for up & coming retailer MTOC is a bi-level space of approximately 30,000 SF in Beijing’s Bao Yuan International Mall. Architecturally, the space is centrally anchored by a tiered, domed ceiling that allows natural light to flow into and illuminate the space. The dome hangs directly over a series of overlapping platforms with views onto the main shopping floor. The flagship was designed to be feel spacious and light-filled, with an open floor plan and minimal partitions. KPA designed a clean and modern interior with custom fixtures, LED and mirrored columns, and a latticed wall panel designed specifically for the MTOC brand. To further enhance the retail environment, a café on the second floor serves customers as they shop, to create a holistic retail experience that transcends beyond merchandise.
Mountain Ocean (MTOC) is a new, up-and-coming retailer that provides contemporary fashions at affordable prices. KPA was hired to provide overarching design guidance, ranging from graphics to conceptual design and implementation of MTOC’s retail expansion.
Beijing, China
30,000 SF
2017