Australian retailer Ugg has unveiled their new store concept at the Disney Springs flagship in Walt Disney World Resort. Inspired by a relaxed, bohemian but luxe aesthetic, the concept transports customers to a distinct Southern Californian environment. At approximately 3,000 SF, the flagship sits within a Spanish-revival style building, with interior design touches such as the use of a soft, neutral color palette, high-end finishes, the brand’s signature “sunflake” pattern and a pulsating screens broadcasting imagery of natural phenomenon. The concept will be rolled out to additional locations as Ugg continues its brand re-launch. KPA provided AOR services for this location.