Scarpa’s Venice Olivetti Showroom is the precursor to the Apple Store Learning from the Past by Paolo Bertolotti In the late 1950s, Adriano Olivetti, the visionary leader of Olivetti, commissioned renowned architect Carlo Scarpa to design a showroom in Venice. This collaboration resulted in a space that not only showcased Olivetti’s products but also became […]

Understanding & Enhancing the Customer Journey through Architecture Industry insights by Tatiana Sbravati Over the last decade, the concept of the customer journey has become increasingly central to various project types being done today. While its complexity may not be immediately apparent, a deeper exploration reveals its many interconnected facets. What is the best customer