ATHLETIC PROPULSION LABS
LOS ANGELES, CA
APL sits at the “intersection of luxury and performance, creating the world’s finest footwear for optimum comfort.” Founded by twins Adam and Ryan Goldston, APL is globally recognized as a world leader in men’s and women’s athletic footwear and apparel.
APL approached KPA to develop concepts for a new store that would integrate the brand’s sophistication into a sleek and modern environment, infusing elements of pop-culture vibrance.
The experience highlights the product story and APL’s dedication to creating world-class luxury performance.