Opening June, 2026 , this 970 SF store is Jones Roads’ second location in Boston and marks another major step in the brands US expansion. The boutique carries a collection of makeup, skincare, and tools, as well as Seaport-exclusive merchandise and limited-edition kits curated by founder Bobbi Brown, around specific looks and seasons. Like the other locations, makeup application lessons, skin-matching services, live events, and private event bookings for groups, including wedding parties with bridal makeup services, birthdays, company gatherings, and fundraisers are offered. Making it a true community hub for shoppers in the area and a way to experience the brand firsthand! 

Recognizing today’s shoppers desire for engaging in-store experiences, when it was time to establish their brick-and-mortar presence, our team was ready to provide our expertise and experience with multi-location rollouts and helping make-up brands create a sequence of events that optimize the customer journey in and around a store .