LACOSTE FLAGSHIP | 5th Ave, NEW YORK, NY

From concept to completion, KPA partnered with Lacoste’s leadership and global in-house teams to manage and complete this stunning 16,770 square foot 3-story flagship location on 5th Avenue in New York City. A showcase of Lacoste’s savoir-faire in the United States, is a boldly designed space that plays with the brand’s iconic fashion and sport codes.

The design was conceived to celebrate and highlight the brand’s rich heritage – both aesthetic, with giant crocodile sculptures over seven meters long, and technical, through the inventive legacy of René Lacoste and offers an optimal presentation of the collections while creating a warm and welcoming experience for visitors. The store’s façade design is an impressive green mirrored cube that reflects the vibrant pulse of the city in Lacoste’s colors, and the interplay of textures and materials combining concrete, metal, and wood echoes Lacoste’s DNA, rooted in both heritage and modernity. This flagship project showcases our commitment to working with brands to create exceptional experiences that blend brand heritage with modern design.

*Photography: Jenna Bascom | jennabascomphoto.com