Rolex & tudor
MEATPACKING DISTRICT, NYC
KPA was proud to act as project lead working with Rolex and Tudor teams in the US & Geneva to help bring their design vision to life. Located in the Meatpacking District of NYC, this is the first boutique in the U.S. where customers can shop both brands in the same space.
The boutique 4,000 SF space embodies the sophisticated style of the Rolex brand with materials such as rich walnut, Verdi Alpi marble, polished bronze, and taupe leather. The Tudor area offers a more sleek and sporty experience, with bold pops of red against black metal fixtures. These elements pair with pre-existing industrial elements such as brick walls and beams in the ceiling to create a unique and dynamic space.
The layout of the store is open and inviting, with ample seating areas for lounging and consultation. Throughout the boutique there are hidden sliding doors and dividing walls that can be closed to allow for private VIP viewing areas.
Rolex & Tudor