Opened in March of 2015, Tourneau’s third brick and mortar store in New York City’s Bryant Park serves as the brand’s design guideline for all future locations. Located on a corner lot, large glass window displays comprise two walls of the boutique, creating a light-filled space. The interior is anchored by a rounded display case in the middle of the sales floor wrought in materials such as Makassar ebony and bronze, with every element custom-made for this location. A fiber optic ceiling comprised of 500 different sized “stars” mimics the night sky. The Bryant Park location features a total of 17 different luxury brands in addition to Tourneau’s own in-house line and a curated selection of previously owned watches. The opening coincided with Tourneau’s 115th anniversary and is part of Bryant Park’s new luxury retail development plans.

KPA X TOURNEAU

KPA provides architectural services to develop store design, in-store graphics, merchandising themes, and brand identity programs for Tourneau. KPA has worked on more than 100 stores throughout the United States and internationally.