This 8,300sf Hugo Boss flagship is located within a landmarked building in Soho, New York. The store’s contemporary design within a historical building mirrors Hugo Boss’s balance of tailored clothing and newer streetwear. The sophisticated and minimalistic design is carried throughout the store, with polished chrome, concrete, and white marble textures.
“The BOSS SoHo store represents the best of the brand, highlighting menswear and expanding womenswear. We look forward to sharing an elevated brand experience and providing exceptional service to our customers.” Stephan Born, president and CEO of the Americas for Hugo Boss. Source: mr magazine