Kenneth Park Architects

Santana Row gets a Shout-out on WWD

After all these years, we’re always pleased to see Santana Row receive a shout-out in the press! WWD, the go-to industry guide on all things fashion and retail, published a short feature on the establishments that the residents of Silicon Valley count on for the newest threads & more. As part of this survey of the Bay Area, Santana Row was highlighted as an established and dependable retail option for the techies of the Valley up north. Completed in 2002 (that’s approximately 14 years ago!), Santana Row is a New Urbanist mixed-used development in San Jose featuring not only the most desirable retailers of the moment, but also restaurants, a hotel, condos and plenty of outdoor spaces. KPA was responsible for the design of 400,000 SF of retail space, in addition to acting as Retail Design Manager for Federal Realty Investment Trust.

From McDowell, Maghan. “Where Silicon Valley Shops.” WWD, April 29, 2016.

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Santana Row

355 Santana Row, San Jose
Owned by Federal Realty Investment Trust

“The Row,” as it’s known, is a neighborhood that caters to the tech community and the families they come home to with stores such as Kit and Ace, Gucci, Scotch & Soda, Madewell, Ted Baker, Warby Parker and Bonobos alongside lifestyle perks like restaurants, parks, condos and a boutique hotel. The district strives to create #LifeOnTheRow moments with poolside fashion shows, celeb chef demos and family-style outdoor Lululemon Athletica yoga classes. Collette Navarrette, director or marketing for the trust, said Silicon Valley trendsetters “are desirable customers. These consumers are tech-savvy, fashion-forward and appreciate boutique services.” It also doesn’t hurt that they power one of the leading wealth-generating markets in the world.”