25 May Ugg Opens New Flagship in Disney Springs
Australian retailer Ugg has unveiled their new store concept at the Disney Springs flagship in Walt Disney World Resort. Inspired by a relaxed, bohemian but luxe aesthetic, the concept transports customers to a distinct Southern California environment. At approximately 3,000 SF, design touches include the use of a soft, neutral color palette, high-end finishes and a pulsating screen broadcasting imagery of the ocean. The concept will be rolled out to additional locations as Ugg continues its brand re-launch. The store concept was designed by UGG in partnership with Checkland Kindleysides and KPA provided AOR services for this location.