Kenneth Park Architects

Eloquii Taps KPA for Transition to IRL

We’re excited to announce that one of our clients, cult plus size retailer Eloquii, has announced the transition from e-commerce to brick and mortar! Eloquii is a contemporary apparel brand that exclusively caters to women from size 14 to 28. If you’ve never heard of them, that’s about to change. Launched in 2011, the brand was scraped by parent company The Limited shortly after. However, on the strength of its customer appeals, it was independently relaunched with venture capital support. Today, the brand is known for offering on trend options for a devoted customer base and tight-knit community.

As part the brand’s expansion, Eloquii will be opening a temporary “concept shop” in the Fashion Centre at Pentagon City in Arlington, VA. Opening in March 2017, the 2,600 space will be open for three months with the purpose of testing the market ahead of a brick-and-mortan expansion strategy.

As reported in WWD, “Our customers have been asking us for a physical location since we relaunched Eloquii nearly three years ago,” chief executive officer Mariah Chase said. “We’re excited to test what our business’ offline experience will mean to our customers at Fashion Centre at Pentagon City. D.C. is one of our best markets and we hope to become a worthy component of our D.C. customers’ offline lives, understand their omnichannel behavior as well as generate many new long-term Eloquii community members.”

KPA is currently retained as Interior Designer and Architect for the Pentagon City location. We’re excited to see where our partnership with Eloquii goes!