CHRISTINE FIORELLA, NCIDQ

DIRECTOR OF DESIGN

As Director of Design, Christine leads the creation and development of new design concepts for notable retail brands. With an extensive background in designing retail spaces, her understanding of the customer journey, identifying unique brand experience attributes, as well as creating visual merchandising strategies that support a brands’s mission, Christine brings creative design solutions to KPA’s practice and the clients she serves.

Christine’s dedication for product research, materiality and sourcing allow her to bring expertise to clients that are looking for innovative FF&E and sustainable design solutions. She has built and maintained relationships with numerous materials, finishes, fixture & display, lighting and equipment vendors, suppliers and manufacturers. Christine plays an integral part in all phases of the design process to ensure that design intent is kept intact throughout development and final project delivery.