The offices and ground floor retail space for Adidas’ NYC flagship is housed in a six floor building in SoHo. In collaboration with the Adidas design team, KPA developed the “Sports Performance” concept to showcase the full range of Adidas’ offerings.
A darkened glass curtain wall sheaths the outer facade while on the inside, mirrored black and white interiors reflect the merchandise. The brand’s iconic three stripes run throughout the store, creating a dynamic visual identity for the interior space.
KPA X ADIDAS In collaboration with the Adidas’ in-house team, KPA has designed and constructed over 200 stores throughout the United States, Canada and Mexico.