David Yurman Flagship | Soho - NYC, NY

We collaborated with the team at David Yurman to rollout this 2000 SF flagship location at 114 Prince St. in Soho’s Cast Iron Historic District in 2014. The stores façade is a departure from the sleek minimalism of the designer’s Madison Avenue location and the interior design touches include live-edge wood surfaces and metal finishes. Containing plenty of nods to the areas history as an arts destination, the interior walls are full of artistic objects the Yurman’s find inspiring, paintings of Mr. Yurman’s wife, Sybil Yurman and a selection of exclusive pieces created especially for the boutique. Two bronze angel sculptures created by Mr. Yurman are also included.

The boutique carries Mr. Yurman’s classic collections, timepieces, high jewelry,  wedding collections and unique pieces created exclusively for the this location and provides services like private appointments with wedding specialists and custom engravings.