KPA lead the design of Wolford’s new uptown flagship boutique located in NYC on 58th & Madison Avenue. This new flagship showcases the brand’s new retail concept, which includes the largest product assortment available of their 260 stores.  The new store hosts Wolford’s Ready-to-Wear assortment, athleisure collection, recycled materials collection, and exclusive designer collaborations. 

The fixtures throughout the space utilize minimal, clean lines and natural materials to evoke the sleek and eco-conscious voice of the Wolford brand. The open floor plan, high ceilings, and skillful lighting design maximize the store’s space, allowing breathing room and space to explore. To create a sense of intimacy for each collection, KPA included inset vignettes around the perimeter. These vignettes include seating, mirrors, and ample lighting, creating an inviting and comfortable area.  

This flagship is a part of Wolford’s retail expansion planned for 2022 and beyond, as they continue to grow their brand and create engaging customer experiences.

*photography: Carl Timpone