Kenneth Park Architects

WOLFORD

NEW YORK, NY

CLIENT

Wolford

SIZE

1,700 SF

LOCATION

Madison Avenue, New York, NY

KPA lead the design of Wolford’s new uptown flagship boutique located in NYC on 58th & Madison Avenue. This new flagship showcases the brand’s new retail concept, which includes the largest product assortment available of their 260 stores.  The new store hosts Wolford’s Ready-to-Wear assortment, athleisure collection, recycled materials collection, and exclusive designer collaborations. 

The fixtures throughout the space utilize minimal, clean lines and natural materials to evoke the sleek and eco-conscious voice of the Wolford brand. The open floor plan, high ceilings, and skillful lighting design maximize the store’s space, allowing breathing room and space to explore. To create a sense of intimacy for each collection, KPA included inset vignettes around the perimeter. These vignettes include seating, mirrors, and ample lighting, creating an inviting and comfortable area.  

This flagship is a part of Wolford’s retail expansion planned for 2022 and beyond, as they continue to grow their brand and create engaging customer experiences.

Photos by Carl Timpone