Opened in March of 2015, Tourneau’s third brick and mortar store in New York City’s Bryant Park serves as the brand’s design guideline for all future locations. Located on a corner lot, large glass window displays comprise two walls of the boutique, creating a light-filled space. The interior is anchored by a rounded display case in the middle of the sales floor wrought in materials such as Makassar ebony and bronze, with every element custom-made for this location. A fiber optic ceiling comprised of 500 different sized “stars” mimics the night sky. The Bryant Park location features a total of 17 different luxury brands in addition to Tourneau’s own in-house line and a curated selection of previously owned watches. The opening coincided with Tourneau’s 115th anniversary and is part of Bryant Park’s new luxury retail development plans.
KPA provides architectural services to develop store design, in-store graphics, merchandising themes, and brand identity programs for Tourneau. KPA has worked on more than 100 stores throughout the United States and internationally.
New York, New York